This is the new ad campaign for Pepsi One, called 'Oneify'.
It's all about unity, etc etc. Actually, their 'Onefisto' is kinda creepy.
But the campaign itself is kinda cool. Pepsi is foregoing all traditional media advertising and just doing this web campaign at Oneify.com .
They got a designer to create these little characters that are pretty cool. They remind me of the custom toys like Scary Girl you'd find at Munky King
Each character has a trading card and a webisode where they jam out together. It won't get me to drink Pepsi, but I do like the characters.
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